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Business Management

Objectives

On completion of this subject students should be able to:

  • Demonstrate an understanding of a wide range of theory related to the broad disciplines of Organisational Behaviour, Marketing, Finance, Strategy and Human Resource Management and Sustainable and International Business Management;
  • Apply this theoretical understanding to practical situations with real world applications through the use of case studies, business development and project groups;
  • Produce technical documents including Business, Strategic, Financial and Marketing Plans;
  • Confidently deliver presentations, manage complex projects, interact in a team environment and organise and direct themselves and others.

Course outline

Semester One

Semester One lays the foundation of knowledge required by students to understand the varied subject area of business management. This foundation is built by covering a number of disciplines which explore strategic thinking in the business environment, the marketing process, the factors which influence the performance of an organisation and the people within it, and the implications of finance to managers. Throughout the semester students apply the theory they have learnt in class to business case studies, and planning their own business enterprise.

Semester Two builds upon and revisits the concepts explored in Semester One as it covers the areas of Leadership and Teams and their importance to the performance of an organisation, customer service and its design and evaluation, and the importance of change and its implementation in an organisation. Finally the theory encountered across both semesters is discussed in the context of three case studies of global business which represent best practice in their approaches to environmental sustainability and organisation wide management. Throughout the semester students apply the theory learnt in class to developing and managing a business enterprise within a project team. Uniquely, students manage this business in a computer based virtual world environment called VBE. VBE uses open sims technology to allow students to carry out the activities of developing and running a business in an engaging, challenging and highly innovative environment which closely matches the dynamics and complexities of organisational management in the real world.

Assessment

This subject teaches to and assesses students on their competence in respect of the following units of competency:

  • QLD204MGT01A Evaluate business management strategies and business performance

In addition, students' work is graded in accordance with the following table:

SEMESTER 1

Assessment 
Assessment TaskWeighting (% of overall mark)

A

Case Study Journals (S1)

 5%

B

Business Plan

15%

C

Seminar (S1)

 5%

D

Semester One Examination

25%

 

Total

50%

SEMESTER 2

AssessmentAssessment TaskWeighting (% of overall mark)

E

Case Study Journals (S2)r

10%

F

Business Simulation - Reflective Report

 6%

-

Business Projects Groups (Group Activity)

 4%

G

Seminar

 5%

H

Semester Two Examination

25%

 

Total

50%